One Marketer, Ten Roles: Why the ‘Do-It-All’ Approach Is Failing Modern Businesses
In an era where marketing channels have multiplied and consumer attention is harder to capture, many businesses still cling to a familiar but flawed model: hiring a single marketer and expecting them to juggle everything from social media management and SEO to video production and data analytics. This all-in-one approach may seem cost-effective at first, but mounting evidence suggests it often leads to burnout, lower-quality output, and missed opportunities for growth.
