Artificial Intelligence & Automation

One Marketer, Ten Roles: Why the ‘Do-It-All’ Approach Is Failing Modern Businesses

In an era where marketing channels have multiplied and consumer attention is harder to capture, many businesses still cling to a familiar but flawed model: hiring a single marketer and expecting them to juggle everything from social media management and SEO to video production and data analytics. This all-in-one approach may seem cost-effective at first, but mounting evidence suggests it often leads to burnout, lower-quality output, and missed opportunities for growth.

Danny Sweis

Danny Sweis

Director of Marketing

One Marketer, Ten Roles: Why the ‘Do-It-All’ Approach Is Failing Modern Businesses

Over the past decade, the marketing ecosystem has undergone dramatic changes. Platforms like TikTok, LinkedIn, and Instagram now demand their own unique strategies, while tools for automation, AI-driven analytics, and advanced paid advertising options have exploded in number and complexity.

According to the LinkedIn Workforce Report (2023), there’s been a 32% increase in demand for specialized marketing roles—roles focused on areas such as paid media, SEO, social media strategy, and video editing. This rise reflects an industry-wide recognition that today’s marketing tasks are too varied and too specialized for any single person to master fully.

One marketer handling ten different jobs is not only unsustainable but also limits the depth of expertise that can be applied to each task. A generalist might be passable at multiple functions, but they often lack the deeper skill set required to excel in any one of them. In HubSpot’s State of Marketing report (2022), 64% of marketing leaders admitted their teams’ skill sets were stretched too thin—indicating that even larger teams can suffer when trying to cover everything without sufficient specialization. For smaller businesses, the impact can be even more pronounced.

Here’s why relying on a single “do-it-all” marketer can backfire:

  • Surface-Level Expertise
    They may handle tasks from SEO to video editing, but rarely achieve the level of mastery a dedicated specialist can offer.
  • Increased Burnout
    Constantly switching between highly different tasks is mentally taxing, leading to stress, lower morale, and potential turnover.
  • Missed Opportunities
    Without deep expertise, critical insights or emerging trends might be overlooked, leaving campaigns under-optimized.
  • Slower Innovation
    A single marketer has little time to experiment or adopt new techniques, limiting overall growth and innovation.

The Deloitte CMO Survey (2022) found that 62% of CMOs plan to expand the variety of specialized marketing roles within the next year, citing the need for deeper expertise in AI analytics, user experience, and video content creation. Furthermore, McKinsey’s Global Marketing Trends suggest that nearly half of all marketing roles in larger enterprises will require advanced or specialized skill sets by 2025. These insights reveal that modern marketing is no longer just about crafting a decent ad—it’s about orchestrating a multifaceted strategy where each component (creative, technical, analytical, and interpersonal) works in harmony.

This doesn’t mean generalists have no place in marketing. Versatile, “T-shaped” marketers—those with broad knowledge across multiple areas and deeper expertise in one or two fields—excel at coordination and big-picture strategy. However, for detailed tactics, specialists are key. Rather than expecting one person to master Google Ads, write conversion-optimized blog posts, design landing pages, and produce polished social media videos, forward-thinking businesses are assembling teams with dedicated experts in each critical function.

One efficient way to secure the right talent mix is to partner with a staffing organization that understands the growing need for specialized roles. Triden ITS has joined forces with Boomering, a staffing company that helps provide and manage professionals across various fields—whether you need a full-stack developer, a marketing coordinator, or another niche expert. This collaboration enables businesses to scale quickly and plug skill gaps without overburdening a single hire or committing to a large in-house team.

At Triden ITS, we understand the challenges businesses face when trying to cover all bases with a single marketing hire. Our team comprises experts in various fields—from search engine optimization to creative content and paid advertising—so you don’t have to compromise on quality or burn out a single marketer. By partnering with Boomering, we can now go one step further, helping you assemble the specialized staff you need across multiple projects. This holistic approach ensures each aspect of your marketing efforts receives the deep knowledge required for success.

In an age where customers expect tailored experiences and marketing channels grow more specialized by the day, relying on one marketer to handle ten different roles is a recipe for underwhelming results. By embracing specialization—whether through hiring, outsourcing, or a combination of both—businesses can deliver more impactful campaigns, maintain healthier team dynamics, and ultimately see a higher return on their marketing investments.

If you’re ready to evolve your marketing approach by tapping into specialized expertise, contact Triden ITS today. Together with Boomering, we’ll help you build a sustainable marketing strategy that meets modern demands and sets your business up for lasting success.

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